Diana Corona was born in Romania during the peak of the Cold War, enduring hardship and learning the resilience and determination that fueled her journey to serving as President of Enterprise Database Corporation (EDC), the global technology company that she co-founded with her husband, Richard Corona.
Diana’s early years included rationing and scarcity of basic necessities; lack of freedoms; compulsory “harvesting assistance” in the fields as a young school girl; repeat power outages and water shortages; precarious cautions for avoiding the secret police; and what looked to be a future determined by the Communist Party. This path changed when as a teen, Diana witnessed the violent uprising against Romania’s dictator, and after the fall of Communism, she witnessed the upheaval of Romanian society in its surge to explore opportunities, individualism, and a fledgling and volatile style of capitalism.
When Diana relocated to the U.S., she channeled the strength and grit from her upbringing as she and her husband, Richard, founded EDC in the basement of their home in 2001. With only $500 in their checking account but a big vision for simplifying business and communications, they found success through listening well, caring about customers, and innovating solutions in a variety of industries. During this time, Diana and Richard met Chuck Bailey, who introduced them to the moving and storage industry, and this was the catalyst to what is now a deep and lasting commitment in support of carriers and transportation logistics around the globe.
In collaboration with industry members, Diana and her team have pioneered shipment data exchange between movers and their partners, developed the software that connects TSPs and agents to DPS and their shipments, provided tools for move and operations management, CRM, tariffs and rating audits, AI enhancement, contributed expertise whenever needed, and much more. Diana is also active on many boards and volunteer capacities at IAM and elsewhere, as well as in supporting charitable efforts, including the Alan F. Wohlstetter Scholarship, Move for Hunger, multiple educational and technology boards, and other community involvements.
Diana is also mom to a bright daughter, and enjoys time with family. In Diana’s own words, “As an immigrant and proud U.S. citizen, I appreciate and value the opportunities offered by America: the freedom to think, to question, to speak, as well as the privileges and responsibilities that come with being your own individual and determining your own fate. I have also found the same family values that I grew up with, which are resilience, hard work, and loyalty to your family, are shared by the many family-owned businesses common in the moving and storage market.”